"A man who stops advertising to save money,
is like a man who stops a clock to save time"
- Henry Ford
Harvard Business Review: Marketing Your Way Through a Recession
".....3. Maintain marketing spending. This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment.
WHY US?
PARENTS LOVE US!
LOOK WHAT PARENTS ARE SAYING!
I used the ad in the back with the petting zoo & pony ride for a birthday party! Awesome! Heather T.
I use it to plan my little one's birthday parties & canvassing for summer camps & dance classes! Maricel S.
LOVE the directory. It offers one stop shopping for great ideas. Keep up the great work! Jeanette F.
I love KD!!! I just tried Back Bay mining a few weeks ago and I was a so pleased thanks for giving us such different ideas. I also started to call some of the dance studios in there to find one for my 3 year old. Thanks so much! Anna M.
I use Kids Directory all the time to find things to do. Just picked up an issue at my son's pediatrician's office the other day! Great job! Naomi B.
I use the Kid's Directory all the time. Especially during birthday season! Christi T.
I don’t have time to read articles so the Kids’ Directory lets me find info quickly. Belinda M.
The Kids’ Directory is a must have if you have kids. Dawn D.
Most Importantly: Your Ad Gets Noticed!
When parents and grandparents pick up the Kids' Directory, they are reading about your business! They are not reading an article on the same page, and leaving us to hope that they notice your ad! Our readers won't get lost looking for your advertisement. Because we are A SHOPPING, PRODUCT AND RESOURCE GUIDE, not an article-based entertainment publication or craft-project newspaper, your product, event or service is the focus of their attention while reading the Kids' Directory!
Our monthly guide is picked up by people who choose it, keep it and use it!
Color Sells!
All ads in the Kids' Directory are in Full Color at no extra charge. Independent research confirms it. Color increases reader attention span by up to 82%. Decision making improves by 70%. Reader retention increases by 78%. Get readers' attention and get your message out!
Quality Counts
The Kids' Directory provides attention-grabbing Color ads printed on magazine-quality, glossy paper - Not Newsprint! Our experienced graphics designers can create an ad for you that will attract new customers.
High Ad Visibility
We are advertisement driven: your ad will not compete with articles for attention, and our readers are interested in learning about what you have to offer. Moms and Dads love it because it's easy to find, designed to be a quick read and it's always FREE!!!
Reputation
For over 21 years and in over 100 cities across the country, the Kids Directory has proven itself as the premier family resource guide, an established track record you can depend on. The Kids' Directory is locally-owned and locally-published, providing quality service from ad concept to print and beyond. We want to build a long-term, mutually beneficial relationship with you - your success is our success!
Sized to keep!
The convenient digest size of our publication encourages the customer to slip it in their purse or bag, take it home, and keep it to use over and over.
Free Internet Listing
Your print ad is displayed free on our web site!
Affordable Pricing
The Kids' Directory is priced to fit every advertising budget. We'll help you find the advertising plan that's right for your business. For less than you would pay for black and white advertising, you'll be reaching your exact market in full color.
Distribution. . . It All Starts Here
It’s the distribution that counts! We put your business in front of area families by placing our Kids' Directories strategically, where parents will find and read them. To verify accuracy of distribution, we personally distribute the directories each month to OVER 500 locations that target your active buyers month after month. ur directory can be found in the following places.
Doctor Offices: Pediatrican, Family Practice, OB/GYN, Pediatric Dental and Orthodontic - Hospital Waiting Areas - Daycares and Private Schools - Learning and Tutoring Centers - Children's Retail Stores - Children Activity Centers - Public Libraries
Hassle-Free! We are here to help!
Our professional graphic artist will design a custom ad for you to meet your needs for a nominal fee. We offer incredible quality print prodution, with professional artwork.
Who Reads the Kids Directory?
Families that regularly seek sources of quality products, activities and services for their children, themselves and their homes.
95% of our readers are females
94% are 25-45 years old
65% have incomes over $55,000
85% are Homeowners
80% are college educated
60% use daycare.
LOOK AT WHAT OUR ADVERTISERS SAY!
“I love Kids' Directory! 90% of my calls come from your publication.” Sarah, Owner, Young Chefs
“Over the years, our partnership with the Kids' Directory has proven to be effective in introducing new families to our services.” Vicki, Director of Administration, Guardian Christian School
"Working with the Hampton Roads Kids' Directory, I have enjoyed a wonderful response from all over Hampton Roads not just one city. After trying a few other publications I quickly realized how powerful Kids' Directory was. Being on a shoe string budget, every penny counts, and I am happy to say Kids' Directory has done better than I ever expected. Thanks so much and I look forward to continuing my advertisement in your publication.” Paul, Magic of Krendl
“The Kids' Directory has done very well for us in spreading the word about our business.” Lisa, Owner, Inspiration Academy of the Performing Arts
“In just 2 months, I have increased my business. I have been delivering many diaper cakes because of the Kids' Directory.” Free, Owner, Virginia Basket Case
“Mad Science of VA has advertised with the Kids' Directory since we opened in August 2003 for one simple reason – the ad drives revenue that more than pays for the ad itself!” John, President, Mad Science
"Kids' Directory has truly targeted the exact clientele that Art of Dance is aiming at and I have received calls from happy moms." Monique, Owner, Art of Dance Academy
“After four years of being in business ad trying to find the right advertising the Kids' Directory is just what did it for us. It turned our business around.” Barryanne, Owner, Coastal Cheer Sensation
“We have continually received a positive response from advertising in the Kids' Directory.” Randy, Owner, Kangaroo Jacs
“I want to say thank you so much for your guide. It has enhanced my business 100%. Thank you so much for your dedication and hard work in keeping the kids directory going. Parents just love it and so do I. I look forward to working with you for many years. My animals thank you, and so do I Nancy Ruland from Joelynn’s Farm.” Nancy, Owner, Joelynn’s Farm
“Thank you very much for your help. I got a lot from my ad, I appreciate the business help.” Jamie, Discovery Toys Educational Consultant, Discovery Toys
“The Kids' Directory has the best coverage.” Karen, Owner, Dreamcatchers Performing Arts Academy
" Kids' Directory works well. It is the best advertising I am doing. " Gaby, Owner, Multiplayer Video Game Parties
"We are happy to say that Kids' Directory has been one of our most effective forms of advertisement! We were excited to get results from our ad in less than a week after the first issue was out! Kids' Directory has not only targeted our customer base and increased our gross sales, but have one of the best color ad prices we have seen. We are looking forward to our future with the Hampton Roads Kids' Directory!" Kim, Co-owner, Storks -N- Stuff and Noah's Ark Animal Workshop
“The Kids' Directory brings us lots of referrals each month.” Vicki, Director, Kids Town Learning Center
"The best advertising for my business." Sali, Owner, Calypso Run Farm
“I have been advertising in the Kids' Directory for almost three years. It has been the best advertising investment I have made. Most of my birthday party inquiries are the result of advertising in the Kid's Directory. I will continue to advertise in the Kids' Directory because the investment is small and the return is huge.” Karen, Franchise Owner, Fun Bus
“We get many calls from our ad. We are happy with the results.” Brenda, Owner, Modern Maternity
“I've advertised with the Kids' Directory for several years and it has made money for me every year.” Rob, Westcott the Magician
I get calls and I know the Kids' Directory pays off. Ashley, Pic-N-Paint
FOR MORE INFORMATION CLICK HERE.
